In the beginning, guest blogging doesn’t seem attractive. You put plenty of work into having a great piece of content, and then give it away so another person can publish it on the blog and benefit from it. That sounds a little weird.
Although it may sound a little strange, many bloggers, authors, and entrepreneurs still guest blog on multiple sites.
Does blogging sound right for you?
It doesn’t sound right to you? Why would someone publish a fantastic article as a guest post when they publish it independently to gain more income and create more ad revenue?
Properly, there’s more than one reason why guest blogging is trendy. And, by enough time you’re done with this information, we’re sure additionally you will get to focus on a guest blogging strategy as well. Keep reading to learn why?
Although it doesn’t set you back anything to obtain touching a weblog to obtain permission to publish a guest post, it will still set you back your valuable time to write a quality blog post. And time is more valuable than money. So, could it be worth investing your time in guest blogging? The solution is: “Yes, it’s worth every second of one’s time.”
The founder of Mafia Is It, Silvio Porcellana, handled growing his website search traffic by 20 percent using visitor blogging and increased his domain authority by five points. All he did was publish 44 website articles on 41 separate websites. Here is how visitor blogging help grows your website audience.
Reach specific audiences
To produce a useful blog, you will need to have a target audience. Your full blog will be built around this audience when you publish content targeting them. However, posting blog posts and dreaming about your audience to find your blog won’t ever work. You’ll need to reach out to the audience and promote your blog.
One of the finest great things about guest blogging is that it provides you with the chance to achieve certain readers through your industry’s common sites. This lets you control the established readers of the blogs to obtain the phrase out about your website. Quite merely, guest blogging enables you to steal an audience for your site from other established blogs.
Improve SEO with free backlinks
Search Motor Optimization (SEO) is yet another essential strategy that assists in developing your website traffic. How many backlinks you’ve on your website play a crucial role in ranking your blog on Google.
Each time a high authority blog links to your website, Google considers it as a confident signal toward your blog. Your blog becomes more important, and it offers your site a boost in browsing rankings. The more backlinks you’ve, the higher you rank on Google Search.
Brian Dean of Backlinko managed to grow his blog traffic by 110 percent by building backlinks. He used a technique called the skyscraper technique, which involves a lot of work. Guest blogging, however, is significantly more comfortable. Even though you don’t get a lot of referral traffic from your guest blog posts, it will still boost your website’s SEO.
Drive traffic to land pages
Let me tell you, guest blogging will bring a lot of visitors to your site. Having an effective strategy to direct this traffic to your blog’s proper place enables you to take advantage of one’s referral traffic.
Just driving traffic to your homepage isn’t going to complete you any good. Instead, you can produce landing pages on your blog and link these landing pages from your guest blogs to direct referral traffic and turn them into leads and customers.
Getting published on a higher authority blog is challenging, but it’s possible. This is an effective way to build authority for your blog as well.
Whenever you get published on a respected blog, your audience may also see you as a professional and an expert. Once your authority improves, more folks will recommend your website for their friends, share your articles without hesitation.
You will start to get more opportunities to complete interviews for other blogs and podcasts. You could even land yourself a public speaking gig — which boosts your visibility.
Although you’re publishing guest blogs free of charge, always give attention to creating high-quality content. This will ensure the most effective outcome from your guest blogging efforts. Guest blogging is about reaching bigger audiences and expanding your horizons. It is also a powerful marketing strategy that will bring you results over an extended amount of time.